The four paths of digital humanism

In recent days, I had an interesting interview with Dr. Albertina Navas, an expert in digital transformation, where we discussed the implications of digital transformation within companies. What caught my attention the most, and what I want to address in this blog, are the 4 concepts that Dr. Albertina Navas referred to as “The 4 Paths of Digital Humanism.”

Let’s start with the meaning of Digital Humanism. On the website: they state that digital humanism is a thought movement that promotes putting technology at the service of human condition. Joan Clotet, Digital Humanist, Digital Talent Advisor, and member of the Advisory Committee of the Factor Humà Foundation, says being a digital humanist “means considering the impact on people from minute zero of any initiative and involves leading from that place to generate trust and value through them. It involves using technology as a lever for change and opportunity generator for as many people as possible.”

Once we understand the meaning of this term, it becomes easier to understand the concept that Dra. Navas proposes by identifying the 4 routes of Digital Humanism:

  1. Learning
  2. Applying
  3. Analyzing
  4. Contributing


This term is related to familiarizing ourselves with technology, that is, overcoming the fear of it. Feeling curious to know more, to be amazed by every discovery we make about technology. Dra. Navas suggests that we become allies of technology, not its enemies. Nowadays, there are many free courses on the internet, aimed at beginners to learn the terms, programs, software, and more that will help us better understand the digital transformation we are experiencing in all aspects of our lives.


Application involves being empathetic, sharing stories with people in a way that technology benefits us, helps us become better, identify problems, and have solutions that do not negatively affect us but, on the contrary, apply technology in a way that supports and helps people achieve the best results.


Analysis is extremely important; we cannot lose critical thinking to guide our audience. In my article on the 10 soft skills of Public Relations, we addressed the topic of critical thinking since it is one of the main tools we must use when applying technology to our daily lives, but above all, when communicating to our audiences with whom we have an ethical and moral obligation.


This fourth route invites us to leave a mark, not to be just another passing by without leaving a trace. Transformative digital humanism is one that leaves a legacy for future generations. Contributing means giving our ideas for the growth of others. There are so many brilliant minds in our society that, if they wanted to, could contribute to knowledge, but above all to the understanding and application of technology in the most unexpected areas in a very easy way so that everyone can apply it.

The topic of digital transformation cannot be a taboo subject, demonized, or only for the knowledgeable. Of course, everyone must make the decision to get involved, to want to learn, to want to contribute, to want to analyze, and to play their role as actors in an imminent change that, if handled correctly, aims to support the development of humanity.

I hope you found this topic interesting. I thank Dra. Albertina Navas for her generosity in sharing her opinions and knowledge, and for being my inspiration to write this blog.

See you next time!


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